Ist. Applied Innovation Forum – Barcelona


The Forum meeting took place in Barcelona on 10th of April 2013 in Sant Cugat (Barcelona) in the ESADE-CREAPOLIS Business School complex.

The presentations that were given:

  • BIG DATA. From unstructured data to intelligent exploitation of knowledge.
  • Customer Business Cycle. Knowledge of client like support to the recommendation of the commercial action and accomplishment with strategic objectives.Intelligent Virtual Office. Integration and management of multi-channel customer information to promote personalized online banking and mobile banking.
  • Health transformation through information analysis. Population morbidity indicators: information analysis for improved health management.
  • Sentiment Analysis and brand positioning. How Artificial Intelligence can help to Analyse Unstructured Content in Social Networks and the Web.