Carlos López, General Director of AIA, participates in Vincle 2017

Is there any relationship between Artificial Intelligence and business? Can sales departments feed themselves from other data sources to enhance their CRMs and have a more accurate approach? Carlos López, General Director of Grupo AIA, key speaker at 2017 Vincle Conference, answered these questions.

Last October, Vincle held its fifth conference under the slogan “Omnichannel strategy to seduce and succeed to share the latest strategy trends to allure and maintain customers at a time when consumers engage themselves with brands in a variety of ways. Although much has been said about how marketing strategies bring closer customer needs to business realities, predictive analytics allows sales departments to improve their relationship with their customers throughout the (funnel) process

Predictive Marketing is one of the most interesting areas in advanced analytics because marketing departments are getting more and more data from their customers from different sources and consequently, have more accurate knowledge of their existing customers and potential ones.

Precisely on this subject, Carlos López, General director of AIA, focused his talk and maintained that Artificial Intelligence will allow sale forces to improve their CRMs and increase their sales revenues. He recalled that regarding intelligent recommendation systems, sales offers based on customers consumption, and optimization of products distribution routes optimization are among the areas Grupo AIA has already worked on and now is up grading its mathematical models for more accuracy.

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