Grupo AIA takes part in the DNA project developed by Adolfo Domínguez

Adriana Domínguez, as executive president of Adolfo Domínguez, made public in an online press conference last June 19^th, the DNA project kick-off in which Grupo AIA has participated as the technological provider. Based on Artificial Intelligence, a recommendation algorithm combined with the experience of Personal Shoppers of Adolfo Domínguez, have allowed them to choose clothe items and accessories, adapted to each of its customers, and send them to their homes without trying them on or going to a shop.

Grupo AIA is pleased to have participated in the project for the retail sector and provided its 30 years´ experience in the development of Artificial Intelligence based applications and data analytics. This Project opens up.new collaboration opportunities between Adolfo Domínguez and Grupo AIA, as the Spanish fashion firm has showed its commitment to innovation as the way to improve its relationship with its customers.

Access to the new DNA service at https://www.adolfodominguez.com/es/adn.