Customers behavior detection, data-driven strategies for Telecoms
Nowadays it´s possible to gain deep knowledge of customers through the study of their behavior based on advanced analytics and Big Data technology.
Telecommunication companies are privileged as they have a myriad of customers behavior data: calls patterns, browse use, buying and churn habits, etc. And, obviously, data obtained freely through social networks, such as brand opinion among others, is added to the list. All this allow telecoms to set up data-driven marketing strategies.
In Grupo AIA, we have developed solutions for Telecoms to understand their customers behavioral patterns through social networks periodic analysis and be able to prevent churn and launch new services.
These solutions have allowed them to select more defined target groups for their marketing campaigns based on their impact on customers and their propensity to accept them. Choosing more defined targets has improved Telecoms conversion ratio.