Retail

Stores and Offices Geomarketing

Geomarketing is a discipline that provides information for making business decisions based on the modeling of georeferenced variables. Born from the confluence of marketing and geography, it allows analyzing the size and characteristics of supply and demand of some economic activity by locating customers, points of sale, branches, direct or indirect competition, etc

Sales forecasting models

Sales forecasting models allow retail companies to optimize their production and purchasing chain, in addition to being able to carry out a dynamic pricing policy according to sales data by product.

Product Recommendation

Currently many companies in the retail sector offer loyalty cards to their customers. The main motivation is to link these customers with the chain through the product recommendation, the personalization of offers and discount vouchers.