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Today retailers offer their customers loyalty cards to deliver them personalized promotions and discount coupons. With product recommendation smart systems they give users personalized suggestions about certain products based on individual´s preferences.
These smart systems can capture users´ own characteristics through their purchasing analysis. Grupo AIA, based on Machine Learning and Deep Learning methodologies can develop users, products and purchase baskets´ characterization and predictive models.
Grupo AIA´s methodologies provide food, drugstores and textile retailers more accurate targeting tools to increase their cross-selling and upselling conversion rates and to deliver promotions and discount coupons based on customers ´needs.