Advanced Analytics for churn prevention
Customers expect their companies to adapt to their tastes. Strong competition causes customers churn in thousands of companies, regardless of the sector. Capturing a new customer is five times more expensive than retaining one.
Timely customers churn prevention and retention reduce companies´ costs and risks while gaining efficiency and competitiveness.
Thanks to Big Data Analytics, Grupo AIA is able to develop forecast models for:
Customers´ churn early detection, it helps to know customer well and answer the questions: Who are they? or How do they behave?
To know the real value of losing customers, set priorities and distribute efforts and commercial resources, maximizing the value of current customers base.
Implement timely personalized plans to reduce or avoid churn and increase response capacity to anticipate to unexpected loss.
