From traditional to multichannel customer
Internet and e-commerce´s boom has changed the traditional interaction with customers, so online customers loyalty has become essential. Currently, with just a click, customers get much more information than ever before. Only Innovation companies that know how to adapt to this new trend, will succeed in retaining customers and gaining a privileged position on the market.
In Grupo AIA, we have developed methods to our customers that have allowed them to identify their online users´ target for their promotional campaigns aiming at customers loyalty. These algorithms are designed to reduce online churn through products recommendation to specific targets. Moreover, attractive promotions are launched for this customer segment.
Models versatility allow them to adapt to any sector, for example:
Travel agencies and Airlines
Sales and booking Websites
Distribution of mass consumption products