Customers Segmentation for Customers´ loyalty
Customers segmentation is changing current customer-brand relationship, enabling companies to gain accurate knowledge of customers and improve customers experience and profitability.
Companies can maximize profits while minimizing costs by understanding customers’ needs. Thanks to the Big Data technology and Machine Learning techniques, companies address their campaigns to specific groups of customers offering them a better customer purchasing experience.
Big Data analytics enables companies to take advantage of not only the customers information they already have, but also information available on social networks, forums, blogs, etc. (The consumer´s Voice). Another key aspect is the analysis of new data that has never been captured before. All this leads to customers clustering that enable us to get closer to customers and enhance customer-brand relationship.