Carlos López, General Director of AIA, participates in Vincle 2017

Is there any relationship between Artificial Intelligence and business? Can sales departments feed themselves from other data sources to enhance their CRMs and have a more accurate approach? Carlos López, General Director of Grupo AIA, key speaker at 2017 Vincle Conference, answered these questions.

Last October, Vincle held its fifth conference under the slogan “Omnichannel strategy to seduce and succeed to share the latest strategy trends to allure and maintain customers at a time when consumers engage themselves with brands in a variety of ways. Although much has been said about how marketing strategies bring closer customer needs to business realities, predictive analytics allows sales departments to improve their relationship with their customers throughout the (funnel) process

Predictive Marketing is one of the most interesting areas in advanced analytics because marketing departments are getting more and more data from their customers from different sources and consequently, have more accurate knowledge of their existing customers and potential ones.

Precisely on this subject, Carlos López, General director of AIA, focused his talk and maintained that Artificial Intelligence will allow sale forces to improve their CRMs and increase their sales revenues. He recalled that regarding intelligent recommendation systems, sales offers based on customers consumption, and optimization of products distribution routes optimization are among the areas Grupo AIA has already worked on and now is up grading its mathematical models for more accuracy.


IRRIIS proyecto europeo


The overall functioning of public life and economic and social development depends on critical infrastructures (ICs) such as electricity or telecommunications networks. The European project IRRIIS (“Integrated Risk Reduction of Information-based Infrastructure Systems”) focused on protecting these infrastructures.

The extensive use of information and communication technologies (ICT) has been extended to other infrastructures, being more and more intelligent, interconnected, complex, interdependent, and therefore vulnerable.

IRRIIS increased the reliability, survivability and resilience of these structures and:

  • Determined a set of requirements from both the public and private scenarios based on detailed data analysis.
  • Developed MIT (Middleware Improved Technology), a collection of software components that facilitate communication between different infrastructures and suppliers. Supporting recovery actions and increasing service stability in case of critical situations, MIT components substantially improve the safety of large critical infrastructures.
  • Built SimCIP (Simulation for Critical Infrastructure Protection), a simulation environment for controlled experimentation with a major focus on interdependency in ICs. The simulator is used to increase understanding of the ICs and their interdependencies, identifying potential problems and developing appropriate solutions to validate and test the MIT components.


The other project partners were:

  • Fraunhofer Institute for Intelligent Analysis and Information Systems (Germany)
  • Ente per le Nuove Tecnologie, l’Energia e l’Ambiente (Italy)
  • Supériere Ecole Nationale des Telecommunications (France)
  • Siemens AG (Germany)
  • Telecom Italia SpA (Italy)
  • Centre for Software Reliability at City University London (United Kingdom)
  • Eidgenössische Technische Hochschule Zürich (Switzerland)
  • Alcatel Lucent (France)
  • The Netherlands Organization for Applied Scientific Research (Netherlands)
  • VTT Technical Research Centre of Finland (Finland)
  • Advanced Industrial Systems Ltd. (Malta)
  • Red Eléctrica of Spain (Spain)
  • Industrieanlagen-Betriebsgesellschaft mbH (Germany)
  • Distribuzione ACEA SpA (Italy)

Grupo AIA’s role was to provide consulting expertise in the electricity network in order to build a coherent model of failure analysis.


The project was developed between 2006 and 2009.